Our extraordinary campaign, "Happy to be Censored," takes home not just one, but two prestigious Merits Awards at The One Show, in New York City. Together with the brilliant minds at the Spanish Agency beX, we have secured a coveted spot among the top four entries in its category. It's a moment that calls for applause, laughter, and probably a standing ovation.
Standing tall among the festival's brightest stars, like Horizon Pharmaceutics and Dell Technologies and even Intel, who all competed with us in the Pharma category. In the realm of Social Media, we competed against BMW, but they took the wheel at the end and accelerated to victory. Nonetheless, we're absolutely thrilled to share the spotlight with these esteemed brands, a testament to the dedication and talent of our team.
Let's rewind to last year when we introduced the world to our groundbreaking campaign, "Happy to be Censored." Created by the talented team at besweet_, it features three courageous women who, after battling breast cancer, fearlessly share their breasts on Instagram, playfully taunting the imminent censorship they will face from the social network upon nipple restoration. Their boldness, resilience, and empowering message have captivated hearts and minds.
"This recognition is a testament to the incredible talent and hard work of everyone involved in the project, from the creative team to execution to the amazing product itself! This campaign was a true team effort, and it's an honor to see it recognized among the best in the industry. We are proud of the campaign, but even more proud of giving women choice, to regain their confidence and feel they have had a total breast reconstruction"
- Fara Macías, GCA Chief Marketing Officer
This powerful advertising endeavor not only champions the message of self-acceptance but also showcases our innovative FixNip™ NRI breast prosthesis by GC Aesthetics®. The brilliant minds at beX, the creative force behind besweet_, brought this vision to life with an all-female team, led by the talented director Antonina Obrador.
Now, let's set the stage for The One Show in New York, a star-studded moment of advertising festivals in the United States, boasting the same level of glamor as the iconic Cannes Lions in Europe. Our triumph at The One Show shines brightly in two exceptional categories: Pharma - Social Media and Social Media - Social Post, Single. These accolades serve as a testament to the (hopeful) impact of our campaign in the digital realm, captivating audiences, and igniting conversations that reverberate far and wide.
The recognition garnered by "Happy to be Censored" at The One Show represents an extraordinary milestone for our team. We extend our heartfelt appreciation to beX and besweet_ for their remarkable collaboration and unwavering support. Together, we have created a campaign that not only resonates deeply with audiences but also inspires women around the globe to embrace their strength and individuality. This achievement fuels our unwavering commitment to pushing boundaries, surpassing expectations, and delivering awe-inspiring work that leaves everyone spellbound. Check it out:
For more information about our campaign, please visit: https://www.oneclub.org/theoneshow/showcase/2023/-search/?keyword=&discipline=146
GC Aesthetics®, A Confident Choice for Life™