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Operational Marketing Specialist Spain

The Operational Marketing Specialist is responsible for implementing the Global Marketing Plan and adapting it to the local market / region / country.

In complete alignment with the global and digital strategy, this means creating effective marketing tactics to ensure that products in the assigned portfolio achieve Brand awareness and recognition while maintaining strong correlation with global messaging, digital and marketing strategy.

Key to the success of the Operational Marketing Specialist is the ability to build successful partnerships with Country Managers & Sales Reps, develop relationships with key opinion leaders and to modify strategies and tactics, when necessary, based on voice of customer, emerging trends or adjustments in corporate global strategy.

 

Key Responsibilities

  • Understanding of the market. 
  • Work closely with the global marketing team to develop sales and marketing assets such as brochures, advertising materials, training manuals, show materials and other collateral with input from Sales. All developed materials need to be approved by HQ Marketing. 
  • Primarily responsible for coordination of Conferences/Society Meetings strategy and planning, in complete alignment with Global Brand, in collaboration with Distributor, Business Manager and Global Event Manager. 
  • Develop a strong understanding of the market and the competition. Act as an information resource to all functional areas. Identify key competitors, understand, and analyse the competitive market environment.
  • Routinely communicate with the Sales Team regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
  • Manages stock of marketing materials and prints, all aligned with country manager and country budget. 
  • Manages, develops and is responsible for merchandising and gimmicks all aligned with global marketing, country manager and country budget.
  • Supports global digital marketing manager with social media management.
  • Operates the overall brand awareness and promotion activities (GCA Academy, KOL communication, etc…) in coordination with global MSL. 
  • Performs other duties as assigned.
  • Can manage KOL’s and align education plans with GCA Academy Director. 

 

Qualifications / Experience

  • Minimum 3 to 5 years’ experience in similar industry. 
  • Digital Marketing knowledge: social media, email marketing, google ads. 
  • Bachelor’s degree (or in process of) in Marketing, Advertising, Journalism, Communication or Life Sciences (Bioscience)
  • Written and verbal English
  • Experience in a fast-paced environment
  • Ideally, to be interested in the beauty / aesthetic / medical industry. 
  • Ability to take initiative
  • Exceptional ability to manage details
  • Ability to meet deadlines and to anticipate next steps or needs
  • Work effectively both independently and as part of a team
  • Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
  • Requires excellent interpersonal skills and an ability to effectively communicate and relate well with sales professionals and customers.
  • Must exhibit strong teamwork and be adapt at working cross-functionally.

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Disclaimer

*This online IFU does not replace the official IFU included inside the box of the actual product.
This information is intended solely for the use of healthcare professionals. A healthcare professional must always rely on her or his professional clinical judgement when deciding whether to use a particular product with particular patients. GC Aesthetics® does not offer medical advice and recommends that healthcare professionals be trained in the use of any particular product beofre using it in a procedure or surgery. A healthcare professional must always refer to the package insert, product label and/or instructions for use before using any GC Aesthetics® product. The information presented is intended to demonstrate particular products, as well as the complete GC Aesthetics® product catalogue. Products may not be available in all markets. All content and information contained on or available through this website is for general information purposes only. GC Aesthetics® makes no representation and assumes no responsibility for the accuracy of the information contained here, and such information is subject to change without notice.